So, you’re running a successful business, you have a great online presence, and you’re seeing a positive ROI on from your online marketing efforts. Things are going great, right?
Well, if you’re not utilizing email marketing, you’re missing out on a wealth of business opportunities.
“Email marketing is…a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at its best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest.”
Email marketing is quite possibly the best way to connect on a personal level with your consumers. Social media works well, but email marketing allows you to tailor messages directly to the needs of your customers.
This creates a connection between you and your customers that just can’t be achieved via any other communication platform.
Another great aspect of email marketing is how cost-effective it is. You can reach a nearly unlimited amount of people (provided they subscribe to your mailing list) for next to nothing. Some email services, like MailChimp, will charge you a monthly fee if you’re sending thousands upon thousands of emails, but even then the cost-per-lead based on the cost of sending emails is far lower than most other mediums – including PPC.
At the end of the day, it’s worth your time to seriously look at your email marketing strategy and revamp it to make it as personalized as possible. If you don’t have one, then you need to implement some sort of email communication with your customers on a regular basis. Not doing so means you’re missing out on thousands of dollars in potential sales.
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