There is a whole world full of people out there who are either:
Focus your attention on the following groups that pertain to your business:
Flyers have been around forever. Now that most marketers have taken their game online, you might find that there’s a significant opening in your area to hand out, post and downright shove your business’s name right in people’s faces.
While that might seem a bit dramatic, think about hiring some young, energetic marketing-minions to stick a flyer on every car windshield in a local mall parking lot. Oe on every telephone pole within a certain area or simply drop your flyer off at local businesses that could use your services.
Consider flyers in your local newspaper for an additional offline marketing option as well.
The real ones not the digital kind. This is particularly effective for your “old school” customer or business contact. There’s something that’s just so tangible about having a well made, snappy business card with your name on it to promote your online business offline.
It’s also one more avenue that could pay off indefinitely, with very little expense. You can print them off yourself quite cheaply these days (use good material) as opposed to going to a local business depot like you would have in the days of old, and paying out the nose for the service.
Newsletters can be just as effective as flyers to the right crowd of customers, or like-minded business contacts. Think outside the box here. When we choose to read something, we’re looking for something that pertains to our interests and that provides value of some sort.
Try to make the newsletter an “indirect” selling tool, where you give the reader some useful information that they don’t have to pay for.
For instance, say you’re in the pest control business. Your newsletter could be about how readers can “pest-proof” their home for the winter months, or how to keep their pets safe from diseases that are spread by vermin.
See where this is going?
If they respect you, they’ll likely buy from you. Especially when they don’t want to confront the ‘rabid’ raccoon in their attic, or the ‘scary’ snake under their daughters bed.
Who says chivalry is dead?
We live in an era of cost-cutting, particularly in public and private school systems. You can sponsor almost any person or cause that needs money and it will help expand your marketing reach.
Look at sports teams. Let’s say baseball, children or adults. Watching a little league game at your local baseball diamond, do you notice how the player’s uniforms have the names of their sponsoring companies on the back? How about your local hockey arena? There will be local and national sponsors advertised all over, in BIG BOLD letters.
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